While working at Xfinity, I helped to establish design guide lines and best practices for advertising and branding on paid social and online video.

• Established cohesive and consistent design guidelines for multiple channels.

• Defined rules across online video, streaming services, digital, and social.

• Developed design principles, best practices, standards, and instruction that promoted consistency, clarity, and brand recall.

• Created templates for social and online video that focused on platform UI.

• Developed strategic timing structures for paid media that focused on specific customer categories.