T-Mobile 2021 Holiday Digital Campaign

The connection we feel with friends, families, and communities is a bond that unites us all. Our network connects us everyday, everywhere. However we come together during the holiday season, we inspire people to celebrate that bond and use our devices and network to bring them closer than ever. Together we merry and make memories. Together we jingle and make every moment count. Together we cheer and share the joy with everyone else. Coming together is the best present. Together We Holiday

For T-Mobile’s 2021 holiday campaign, we created photography moments that were framed by a magenta ribbon in a unique, festive shape. Our photography showed active, in-the-moment togetherness where the subjects are camera aware as if it were a friend, family member, or someone they know taking the picture. Each visual is designed with a dimensional ribbon shape chosen based on best fitting into the image and around the subjects.