Converse HO24

Goal:Develop a striking holiday seasonal campaign for digital that strategically uses a mix of designed and template components. The intent of this visual direction was to provide the production team with components that can be easily remixed to create an extensive variety of creative for paid social, dot com, email, and a variety of digital advertising. 

Results: Working with a small internal team, we created a visual direction that would work across a broad range of deliverables and executions. I was instrumental in developing a drag and drop strategy that allowed for an infinite amount of customization. This provided a fresh look for the dot com and paid social that cut through the noise.